ApacheCon US Business Sessions: Wednesday
Title: WE5 - Opening Panel: The Business of Open Source
Speaker: Sally Khudairi
Track: Business Track
Categories:
Level: Beginner
The ApacheCon Business Track addresses business, marketing and legal/licensing issues in Open Source over the course of three days. A panel of industry experts will open the Business Track by engaging in a lively discussion on the key issues affecting the industry, including:
- Strategy, Staffing and Software
- Competitive Advantage
- Cashless ROI
- Business Trends and The Emperor’s New Clothes
- VCs, Angels, and Daemons
Moderator Sally Khudairi will create an interactive environment by including questions and comments from the audience throughout the 50-minute session
Title: WE10 - Business Track Presentation
Speaker: Brian Behlendorf
Categories:
Level:
Abstract coming soon.
Title: WE15 - Behind the Scenes of the Apache Software Foundation (part 1)
Speaker: Cliff Schmidt, Lars Eilebrecht
Categories: ASF, Community,
Level: Beginner
This presentation will give you everything you always wanted to know about the Apache Software Foundation (ASF), but were afraid to ask. It will show you that there is more than just the Apache webserver, and provide you with information on how the ASF works. It will show you the difference between membership and committership, point out who decides what, how elections take place, the technical infrastructure, project management committees, and the philosophy behind the incubator. Come and see behind the scenes of the Apache Software Foundation and its many projects.
Title: WE20 - Behind the Scenes of the Apache Software Foundation (part 2)
Speaker: Cliff Schmidt, Lars Eilebrecht
Categories: ASF, Community,
Level: Beginner
This presentation will give you everything you always wanted to know about the Apache Software Foundation (ASF), but were afraid to ask. It will show you that there is more than just the Apache webserver, and provide you with information on how the ASF works. It will show you the difference between membership and committership, point out who decides what, how elections take place, the technical infrastructure, project management committees, and the philosophy behind the incubator. Come and see behind the scenes of the Apache Software Foundation and its many projects.
Title: WE25 - ASF Corporate Sponsorships
Speaker: Jim Jagielski
Categories: ASF, Commerce
Level: Beginner
Abstract coming soon.
Title: WE30 - Open Source: The End of Ossification (or, Why I Love My Job)
Speaker: Rebecca Hansen
Categories: Commerce
Level: Beginner
The basic goal of marketers and strategists is change. We accomplish this by futzing with a few basic levers; examples are the "The Four Ps"—product, positioning, promotion and price. However, as markets mature, they tend to ossify, increasingly indifferent to manipulations of levers that move less and less and only in certain directions. And so we strive for break-out market disrupters and stifle yawns. Open source disrupts this torpor, setting everything in motion and upending markets and practices that haven't budged in years: traditional competitors can become de facto colleagues (e.g, Sun and IBM work together on Derby in the Apache community); going for "I win/you're screwed" loses; better technology does matter; product lifecycles start to look more like fruit flies', with beneficial mutations appearing in months vs. years; and doing marketing and strategy in this swirl is pure F-U-N. In this session, I'll share my experiences and observations gathered from the past two years while shaping and implementing Sun's open source database strategy and show how Sun benefits from its use of open source products and participation in their communities. You'll get a sense of how open source can open up opportunities where there were none before, why open source makes good business sense for end-users and vendors ("free" is only one part of it), and how you too (!) can join in the fun.
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ApacheCon US Business Sessions: Thursday
Title: TH5 - Marketing Open Source
Speaker: Susan Wu
Track: Business Track
Categories: Commerce
Level: Beginner
Abstract coming soon.
Title: TH10 - Roadmap for Enterprise Adoption of Open Source
Speaker: Winston Damarillo
Categories: Build Tools, Case Study, Java
Level: Intermediate
The presentation shares feedback from IT organizations regarding their challenges and success stories in implementing a "managed" adoption of open source. The talk covers key CIO concerns around licensing, community, governance model and project health. Case studies around the successful implementation of Open Source adoption programs will be discussed along with specific technologies, process models and internal ROI metrics.
Title: TH15 - Breaking Through the Noise: Visibility for your Open Source Project
Speaker: Sally Khudairi
Categories: Commerce, Community
Level: Beginner
Open Source developers often voice the frustration of not having enough visibility of their projects. Gain insight into communication strategies that help to reach beyond your peers and immediate fanbase and break through the noise in the marketplace. Learn how to clarify your message and define who you are against competitive projects. Improve your media skills to mitigate the reality of overworked reporters and make your efforts more credible to analysts and the community at large. Raise your profile and let the world know how good you really are. Sell the sizzle, and sell the steak.
Title: TH20 - Developing a Successful Open Source Consulting Business
Speaker: Will Glass-Husain
Categories: Case Study, Community
Level: Beginner
Many open source gurus fund their work by opening a one person consulting shop. They quickly find out that technical expertise is important but only one piece of the puzzle. Building on a popular talk at ApacheCon 2005, this tutorial will cover the essentials of creating a successful consulting business. First, we will discuss the key principles: provide top-notch service, seek out repeat business, be productive, and keep costs low. Second, we'll discuss practical issues: How to sell a project, how to price your services, what to include in a contract and how to handle disputes. Third, we'll look at specific case studies and discuss the tricky business issues that might arise. Bring your current business conundrums -- this tutorial will include plenty of discussion. With a little luck, you will gain insights in how to use your expertise to make customers happy and earn a great living.
Title: TH25 - Incubator 15 Minute Talks
Speaker: TBA
Categories:
Level:
Abstract coming soon.
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ApacheCon US Business Sessions: Friday
Title: FR6 - Intellectual Property Law: Fundamentals
Speaker: Cliff Schmidt
Categories: ASF, Case Study,
Level: Beginner
Basics of international copyright and patent laws, with a focus on U.S. laws, but also addressing European laws and the Berne Convention. Talk will briefly address derivative and collective works (see "Advanced IP Law" talk for deeper discussion).
Title: FR12 - Overview of Open Source Licenses
Speaker: Cliff Schmidt
Categories: ASF, Case Study
Level: Beginner
Review of the Open Source Definition and a comparison and contrast of the dozen most significant open source licenses (see "License Reviews" talk for deeper review of five of these licenses).
Title: FR18 - License Reviews: Apache, GPL/LGPL, EPL, and CDDL
Speaker: Cliff Schmidt
Categories: ASF, Case Study
Level: Beginner
In-depth review of five significant open source licenses showing a variety of conditions and approaches.
Title: FR24 - Advanced IP Law and Best Practices of Open Source Projects
Speaker: Cliff Schmidt
Categories: ASF, Case Study
Level: Beginner
Detailed discussion of derivative/collective works, fair use, dynamic linking and interface case law, and how these issues are addressed in contribution and distribution policies by leading open source organizations, such as the Apache Software Foundation and the Eclipse Foundation.
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