ApacheCon is a week of open source goodness straight from the
source of the Apache Software Foundation, featuring 15 intense
training classes over two days followed by three days of more
than 50 sessions by the creators of open source software such
as the Apache webserver, Tomcat, Lucene, Wicket and more.
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any questions. We look forward to seeing you in Amsterdam!
ApacheCon Session
Media & Analyst Training
Prepare yourself for a variety of media opportunities with communication skills that resonate with editors and analysts and help generate positive coverage. Learn how to craft, control, and bridge messages and gain confidence during the interviewing process. Present your position clearly and become more persuasive to effectively target editors and influence the analyst community. Hone your presentation techniques -- from public speaking to analyst briefings -- through group coaching, individual interviews, and breakout practice sessions. Takeaways include identifying common mistakes and tips on how to avoid them, press do's and don'ts, analyst relationship management, developing thought campaigns, positioning previews and launch tactics, and more. A must-attend for those interested in promoting their Open Source project and becoming a resource for the media community at large.