ApacheCon US 2008 Session

Media & Analyst Training

Prepare yourself for a variety of media opportunities with communication skills that resonate with editors and analysts and help generate positive coverage. Learn how to craft, control, and bridge messages and gain confidence during the interviewing process. Present your position clearly and become more persuasive to effectively target editors and influence the analyst community. Hone your presentation techniques -- from public speaking to analyst briefings -- through group coaching, individual interviews, and breakout practice sessions. Takeaways include identifying common mistakes and tips on how to avoid them, press do's and don'ts, analyst relationship management, developing thought campaigns, positioning previews and launch tactics, and more. A must-attend for those interested in promoting their Open Source project and becoming a resource for the media community at large.