ApacheCon NA 2010 Session

Intermediate Media Training

Perception is reality! Step up your basic media skills to become a more effective spokesperson and take control of the interviewing process. Handle sensitive topics, aggressive interviews, and misquotes with gravitas and confidence. Present yourself credibly in a variety of scenarios - press conferences, analyst briefings, communications crises, and more. Class format includes group coaching, individual interviews, and breakout practice sessions. Hands-on, tactical tips on improving your written media skills to mitigate the reality of overworked reporters and make your efforts more credible to analysts and the community at large. NEW! guidelines on working with the ASF Public Relations Committee. NOTE: Restricted class size; limited to participants who have already completed basic media/analyst training. Speaker bio: Active in the Web since 1993, Sally Khudairi is the publicist behind some of the industry’s most prominent standards and organizations. The former deputy to Sir Tim Berners-Lee and long-time champion of collaborative innovation, she became involved with The Apache Software Foundation in 1999, and was elected its first female and non-technical member. Sally is chief executive of luxury brand communications consultancy HALO Worldwide.