ApacheCon NA 2010 Session

Beginning Media Training

Prepare yourself for a variety of media opportunities with communication skills that resonate with editors and analysts and help generate positive coverage. Learn how to craft, control, and bridge messages and gain confidence during the interviewing process. Present your position clearly and become more persuasive to effectively target editors and influence the analyst community. Hone your presentation techniques -- from public speaking to analyst briefings -- through group coaching, individual interviews, and breakout practice sessions. Takeaways include identifying common mistakes and tips on how to avoid them, press do's and don'ts, analyst relationship management, developing thought campaigns, positioning previews and launch tactics, and more. A must-attend for those interested in promoting their Open Source project and becoming a resource for the media community at large. Speaker bio: Active in the Web since 1993, Sally Khudairi is the publicist behind some of the industry’s most prominent standards and organizations. The former deputy to Sir Tim Berners-Lee and long-time champion of collaborative innovation, she became involved with The Apache Software Foundation in 1999, and was elected its first female and non-technical member. Sally is chief executive of luxury brand communications consultancy HALO Worldwide.